Boosting Philips' Google Shopping sales
Philips, known as an international seller of consumer electronics and leader in health technology, managed by their agency iO, joined forces with ShopForward through one of our trusted affiliate partners.
“ShopForward adds value through incremental sales, in addition to the Google Shopping campaign that we run.”
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Campaigns for Philips in 13 EU countries.
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Over 25 months of additional sales.
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Reached client average ROAS target of 500.
Key elements of this succesful campaign
Philips is known as an international seller of consumer electronics and leader in health technology. Philips, managed by their agency iO, joined forces with ShopForward through one of our trusted affiliate partners.
Our mission is to assist Philips in approaching and connecting with the customer on a pragmatic level, whilst generating sales and brand awareness at the same time.
Philips started off with ShopForward in the beginning of 2020. We offered them a CPA based solution. With this strategy we focused on making Philips a respected brand in the Google Shopping environments.
"ShopForward is a flexible Google CSS partner and is always easily and quickly accessible. Because of their open attitude and sharing of insights, we quickly get a picture of how growth is possible at Philips with Google CSS Manages service. Recently we have expanded our cooperation and ShopForward now also runs Bing Shopping ads for Philips."
The moment our cooperation began, our own developed and advanced algorithm started learning. The campaign took off with a default strategy, which is focused on generating generic traffic, whilst learning as much as possible from search patterns that might occur.
Eventually, our algorithm starts applying its data resources to optimize the campaign in such a way that it can benefit more from the customers’ search queries. This allows to validate the efficiency level of the campaign and optimise the campaign even further.
"ShopForward adds value in terms of incremental sales. In addition to the own Google Shopping campaign that we run, we see an interesting number of incremental sales with an average ROAS of 450-500. For Philips, this is one of the key publisher segments"