Extending Sonos' online presence in Europe
Sonos was looking to increase its online presence in Europe. The mission herein was to make the accessibility and efficiency of online shopping with Sonos better for online customers, while expanding their online presence.
“To be able to expand our reach on comparison shopping via our affiliate marketing program is a great setup.”
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k
Incremental revenue for
Sonos in Europe.
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Extended reach in 13 European countries.
Key elements of this succesful campaign
Sonos was looking to increase its online presence in Europe. The mission herein was to make the accessibility and efficiency of online shopping with Sonos better for online customers while increasing the online presence of Sonos. Since ShopForward has a good reputation on the CJ affiliate platform – on which Sonos is active – and the fact that ShopForward is one of the most disruptive Premium Google CSS partners in Europe, Sonos reached out to us to check the possibilities. ShopForward Shopping specialists immediately identified an opportunity here for Sonos in the Google Shopping channel across Europe.
After an exciting meeting with a Sonos representative, it was agreed upon to start running Google Shopping ads as a CSS for Sonos. Our dedicated Shopping specialists decided to build a campaign using our advanced algorithm. The strategy chosen by our Shopping specialists was to increase traffic to the Sonos website in an efficient and effective manner. Therefore the product data was optimized on ShopForward’s end to make sure the Google Shopping Ads would be as complete as possible. This led to higher ad quality and therefore an increasingly consistent and solid incoming traffic stream. After some weeks of machine learning, the algorithm started identifying specific opportunities and started efficiently promoting the products, based on the data collected over time.
9 months later, ShopForward managed to generate almost 100.000 Euros in incremental revenue for Sonos in Europe. The MoM growth in traffic through ShopForward over this period was +4821%. The growth in revenue generated by ShopForward was +3785%. Sonos is very satisfied with the results which are still being improved as time progresses.
“Working with ShopForward has been a great experience.
To be able to expand our reach on comparison shopping via our affiliate marketing program is a
great setup. Traditionally product price comparison shopping is a CPC (Cost Per Click) channel, but with ShopForward we're able to pay on a pure CPA (Cost Per Sale) basis, guaranteeing the ROAS of our campaign and eliminating any risk on the advertiser side.
Instead of an anonymous affiliate relationship we were able to discuss our goals and metrics with the team at ShopForward and work together to craft a campaign well set up for success. The ShopForward team are experts on the CSS space in Europe, and leveraging their expertise has helped us to grow our Sonos affiliate marketing program in Europe.”
Currently ShopForward and Sonos are still collaborating closely. The partnership is being taken to the next level, with a planned increase of activity on the Bing Shopping network. In two months’ time ShopForward generated extra revenue for Sonos on Bing Shopping with a conversion rate of 3.3%. Because of these stats and the steady increase in traffic and sales, we’ll assist Sonos in achieving as many sales as possible on both Google Shopping and Bing Shopping.
ShopForward continues to innovate and expand its service offering. We care about providing our clients with the best possible solutions with the best possible service. Sonos is one of 12.000+ happy clients using the service of ShopForward. We’re more than happy to welcome more clients and we’re very eager to help you scale up your sales.